Inventory Pricing Tool

The dealr.cloud Inventory Pricing Tool gives you access to the same data as the Appraisal Tool allowing you to evaluate how much you should price a vehicle for based on your recon costs, your profit goal, market data, and market pricing. The primary difference between the Appraisal Tool and the Pricing Tool is that the pricing tool allows you to directly access your active inventory to see market values and price comparisons, and change your listed price right in the Pricing Tool

What is Market Pricing?

Market pricing is simply the practice of pricing vehicles based off of what similar vehicles are being sold for at the current time. The average market price is the typical sales price of said vehicle based on a specified group of factors (like trim level, drive train, mileage, and availability). For example, generally as the mileage of a vehicle goes up, the price of that vehicle will go down. On the other hand, as the availability of the vehicle (the total number of that specific vehicle available for sale) goes down, the price will go up. 

Dealr.cloud uses both current listed sales prices and the actual price of vehicles sold in the last 45 days to generate the average market price.

Understanding Market Pricing and the average market price will help you price your vehicles competitively so that customers come to you first. It will also help you sell vehicles because your can show your customers the graphs and number charts to convey to them that you are offering the best deal around.

Accessing the Pricing Tool

To access the pricing tool, in your toolbar, go to Inventory > Pricing. You will then see a list of your current inventory. 

The Pricing home page will give you a quick view of your inventory costs, markups, NADA pricing, Car Gurus Pricing, Price to Market value, and Cost to Market value. 

When you click "View Vehicle" on any of your vehicles, you will be take to the Vehicle Pricing Page. It looks just like a Vehicle Appraisal Page if you're familiar with our appraisal system. 

You can also get to this pricing page by opening any vehicle in inventory, and clicking on the "Pricing" tab. 

Using the Pricing Tool

Just like in the Appraisals System, you can use the pricing page to see market values and price comparisons; evaluate how much you should price your vehicle at, based on your recon costs, your profit goal, market data, and market pricing; and change your listed price right in the Pricing System.

Fill in Features to Get Accurate Data:

1. Select the appropriate Trim Level, Drive Train, etc. 

  * All these fields are optional, however, selecting trim and drive train will ensure you get accurate data. Color is generally not necessary but can be used in special cases to narrow down your search. 

2. The numbers in parentheses show the total number of vehicles in that category based on your search radius. 

3. Change the "Search Radius" to widen or narrow your search. 

Note: If you are appraising a popular vehicle, you may way to narrow your search with a smaller search radius. If you are appraising a more unique vehicle, you may need to widen your search to get an accurate appraisal. 

4. Dealr.cloud will automatically calculate any purchase costs, recon costs, transportation costs, or additional fees that you've added to your inventory. You'll see that reflected in your pricing section.


5. Check out the Average Market Value, Adjusted Retail Value, and Market Day Supply to get an idea of where you'd like to price your vehicle.

6. Use the Percent to Market, Value, Price Position, and Sale Price adjustment fields to evaluate how much you should price a particular vehicle for. As you change these numbers, the "Profit Goal" will automatically adjust based on your Sale Price. 

  • Profit Goal - This is the ideal amount of profit you would like to make from the sale of the vehicle. Dealr.cloud will automatically adjust this number when you change the Vehicle Value, Market %, Sale Price, Value Position, or Price Position. 

  • "Vehicle Value" - what you should ideally be paying to purchase the vehicle once all of your other values have been entered correctly (recon, transportation, fees, profit goal, and market %)

  • Market % - This is the ranking of your sale price compared to average market price. So in the example above, $16,716

  • "Value Position" - essentially a ranking of the best value when comparing your list price to the average market price.

  • "Price Position" - the ranking of your vehicle strictly based on sale price

Update Inventory Price

Once you've decided on your vehicle price, you can instantly update the listed Sale Price, right from the Pricing Tool. There are two ways to up date the price:

  1. Enter your new price into the "Sale Price" field at the top left side of the page and then click SAVE.

2. If you're working in the Price Analysis Box and have changed the Sale Price there, click the purple "Update Price" button. 

Reading and Utilizing the Pricing Tool

While you're in the Pricing Tool, there are a couple quick ways to see how your vehicle price compares to the market.

Once you have your features and search radius selected, check out the graph for a quick view of how your vehicle's price compares to similar vehicles on the market, or use the "Matched Vehicles" view to see a detailed list of how many vehicles match your search. 

To see "Matched Vehicles" click the eye icon in the "Price Analysis" box to view a list of all the  vehicles that match. 

*You can also sort by best value, best price, actual price, days the vehicle has been on the market, distance from you, and seller. 

Terms Explained:

  • "Adjusted Retail Value" - the retail value or price should be based on the average market price, plus any adjustments made for higher or lower mileage, trim levels, packages, etc. 

  • "Market Day Supply" - a measure of the supply and demand in the market. In other words, this is an indicator of how in-demand a specific vehicle is. 

  • "Profit Goal" - the amount of profit you would like to make on the deal after the sale is complete. 

  • "Vehicle Value" - what you should ideally be paying to purchase the vehicle once all of your other values have been entered correctly (recon, transportation, fees, profit goal, and market %)

  • "Value Position" - essentially a ranking of the best value when comparing your list price to the average market price.

  • "Price Position" - the ranking of your vehicle strictly based on sale price

Dealr.cloud will also pull up a quick view of the CarGurus IMV and the MMR (if you have added your Manheim account to your dealr.cloud system).

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